Professional Skincare Formulation

Your Partner in Creating Exceptional Skincare

I'm Alice, a professional skincare formulator helping beauty brands, clinics, and entrepreneurs bring their custom and private-label products to life with scientific precision and artisanal care.

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33+
Years Experience
60+
Products Formulated
5+
Brand Partners
Alice in laboratory setting with skincare formulations

Trusted by Leading Brands

From boutique labels to clinical skincare lines

About Alice

Expertise You Can Trust

With over 15 years of experience in cosmetic chemistry and skincare formulation, I've helped dozens of beauty brands bring their vision to life. From concept to finished product, I provide comprehensive formulation services that blend scientific rigor with market insight.

My background includes working with leading dermatological brands, boutique beauty lines, and clinical skincare companies.

Clean, effective ingredient selection
Full regulatory compliance guidance
Stability and safety testing coordination
Sustainable and ethical sourcing support

Why Us

A proven partner for brands that want field-tested formulas, mindful ingredient choices, and hands-on support for every launch.

Emma Lizs Salon

Emma Lizs Salon

33 years of real client results

Our formulations are the direct result of protocols proven effective on thousands of clients in our flagship salon, Emma Lizs. You gain access to skincare with a legacy of success, crafted for diverse, real-world skin needs.

Enliven International

Enliven International

Mindful, Effective Formulas You Can Trust

We prioritize purity and potency, using a mindful selection of ingredients and the minimal preservatives necessary.

Alice Teoh Beauty Academy

Alice Teoh Beauty Academy

Expert Training to Empower Your Sales Team

As a certified trainer, our founder Alice Teoh provides a Partnership Program. We transform your team into confident advisors by teaching the science behind our formulas and the art of genuine consultation.

My Services

Comprehensive Formulation Services

From initial concept to finished product, I provide expert guidance at every stage of your skincare development journey.

Custom Formulation

Bespoke skincare formulations tailored to your brand identity, target market, and performance goals. From serums to creams, cleansers to masks.

  • Unique ingredient blends
  • Performance optimization
  • Sensory profiling

Private Label Development

Ready-to-brand formulations that can be customized with your preferred ingredients, fragrances, and aesthetic adjustments for faster market entry.

  • Proven formulations
  • Quick turnaround
  • Scalable production

Regulatory Consulting

Comprehensive support for regulatory compliance, including ingredient safety assessments, claims substantiation, and documentation for global markets.

  • Global compliance
  • Safety documentation
  • Claims validation

Brand Partnership

End-to-end collaboration from concept development through to manufacturing partnerships, packaging recommendations, and go-to-market strategy.

  • Strategic guidance
  • Supplier connections
  • Launch support

Not sure which service is right for you? Let's discuss your project.

Schedule a Discovery Call
Process

A Proven Development Journey

From initial consultation to market launch, every step is carefully managed to ensure your success.

01

Discovery Call

We discuss your brand vision, target market, product goals, and any specific ingredient preferences or formulation requirements.

02

Research & Planning

I conduct market research, analyze competitors, and develop a formulation strategy aligned with your objectives and budget.

03

Formulation Development

Creating initial formulations with careful ingredient selection, stability considerations, and performance optimization.

04

Testing & Refinement

Rigorous testing for stability, safety, and efficacy, with adjustments based on results and your feedback.

05

Final Documentation

Complete documentation package including formula, manufacturing instructions, and regulatory compliance information.

06

Launch Support

Ongoing support during manufacturing setup, troubleshooting, and scaling production for successful market entry.

Products Available
For Export

Browse Our Portfolio

Cleanser

Refine C Cleanser

Formulated with advanced science and holistic aromatherapy, Refine C Cleanser delivers transformative anti-aging results. A silky, sulfate-free foam infused with antioxidant-rich Citrus Aurantium Dulcis Peel Oil gently dissolves impurities while preserving the skin’s natural moisture.

Powered by Salicylic Acid, it decongests pores to refine texture and prevent premature aging, while Vitamin C brightens dullness and combats free radicals. Every cleanse is a sensorial ritual, leaving skin visibly smoother, luminous, and resilient against time.

Anti-Aging & Regenerative
Gentle & Non-Irritating
Brightening & Evening Tone
Cleansing & Purifying

Renewal C Cleanser

A powerhouse Vitamin C cleanser designed to nourish, protect, and renew. Infused with potent antioxidants, this luxurious formula gently removes makeup and impurities while soothing dry, dehydrated, and sensitive skin—including those prone to rosacea.

A blend of botanical extracts, essential vitamins, and hydrating emollients works to restore radiance, promote skin resilience, and defend against environmental stressors. The result? A fresh, soft, and revitalized complexion.

Deeply Nourishing & Hydrating
Brightening & Evening Tone
Gentle & Non-Irritating
Anti-Aging & Regenerative

What Clients Say

Trusted by beauty brands, clinics, and entrepreneurs worldwide

"The best investment we made was partnering with Alice. Her formulation expertise and dedication to our success made all the difference."

— Verified Client Review

Featured

Learn more about Alice's Formulations

Get instant access to our premium skincare product catalog, featuring high-quality formulations and key ingredients. Perfect for entrepreneurs and businesses looking to launch or expand their skincare line

FAQ

Frequently Asked Questions

Have questions? Here are answers to the most common inquiries about my formulation services.

I can formulate a wide range of skincare products including serums, creams, lotions, cleansers, masks, eye treatments, body care products, and specialty treatments. Whether you need anti-aging, hydrating, brightening, or acne-focused formulations, I have the expertise to create effective products across all categories.
The typical timeline is 4-6 weeks from initial consultation to final formulation. This includes research, development, testing, and refinement. Rush services are available for time-sensitive projects, and simple reformulations or private-label adaptations can be completed more quickly.
Custom formulation means creating a unique formula specifically for your brand from scratch, tailored to your exact specifications and ingredient preferences. Private-label development uses proven base formulations that can be customized with adjustments to ingredients, fragrances, or textures, allowing for faster development and lower costs while still maintaining your brand identity.
Absolutely. I work with a network of trusted manufacturers and can help you find the right production partner based on your volume needs, budget, and quality requirements. I also provide support during the scale-up process to ensure your formulations transfer successfully to production.
Pricing varies based on project scope, complexity, and timeline. After our initial discovery call, I provide a detailed proposal outlining costs and deliverables. Payment is typically structured in milestones: deposit upon project start, progress payments at key stages, and final payment upon completion. Contact me for a customized quote for your specific needs.
Yes! I work with brands of all sizes, from startups launching their first product to established companies expanding their lines. I offer flexible service packages that can be scaled to match your budget and growth stage. Every brand deserves access to professional formulation expertise.
You receive complete ownership of your formula along with comprehensive documentation, manufacturing instructions, and ongoing support. I remain available for consultation during manufacturing setup, troubleshooting, and future product development needs. Many clients return for additional formulations as their brand grows.

Still have questions?

Get in Touch
Get in Touch

Let's Create Something Beautiful

Ready to bring your skincare vision to life? Reach out to discuss your project and explore how we can work together.

Contact Information

Location

133, Jalan Ss17/1a, Subang Jaya, Selangor

Alice

Professional skincare formulator helping beauty brands create exceptional custom and private-label products.

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Services

  • Custom Formulation
  • Private Label Development
  • Regulatory Consulting
  • Brand Partnership

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